Pizza hut company Essay Example | Topics and Well Written Essays - 2250 words

Pizza hut company - Essay Example The market research involved both primary and secondary research. The primary data was sourced through focus group surveys and in-depth interviews. Since the sale revolves around selling of Pizza vending machine, target customers would be business ventures, offices, colleges and schools etc. The customers would in general be business customers. To fetch primary data in-depth interviews and focus group surveys were used. The questions prepared for the target group were: The answers by most of the people interviewed emphasized on the facts and figures that they would like try the new machine. The main reason for which they wanted to try the new vending machine was due to its lower purchase cost and lower costs incurred in operational expenses. The fact that the automatic vending machine did not require human intervention excited them a lot. To understand business prospects in Qatari market and to understand the prospect of a first food chain and the prospect of a new pizza vending in Qatari market, secondary research data was also used. The secondary data used were from books and several prominent websites. The general view that was supported by most of the books was that the Qatari market seems to be a very promising market for a fast food chain. However the best way to do business in Qatar would be through the help of a local investor or franchisee (International business Publication, 2012). According to other creditable sources Qatar is one of the wealthiest markets and certainly the wealthiest economy of GCC (Food export Association of the Middle West USA, 2011). So it is found that Qatar promises to be good market for the introduction of the new vending machine. Qatari market is a huge market in terms of potential and scope. To effectively capitalize on the market it needs to segment well in the first place. The segmentation may be on